Strategic map visual showing balanced territories

Territory & Route Optimisation

Plan smarter territories. Deploy teams faster. Deliver every campaign on time.

LeeWay helps operations and field teams plan realistic routes and balanced territories—built for the pace of field marketing, installations, and service work.

Field work moves fast. Spreadsheets can’t keep up.

Whether you’re delivering a national retail rollout, a weekend install blitz, or day-to-day sales routes, planning by hand wastes hours and leaves gaps. LeeWay turns scattered call lists into efficient, balanced routes that your teams can actually complete.

GeoSmart H3 Layering™

Design balanced, non-overlapping territories in seconds with adaptive hex-based modelling that respects geography, volume and travel time.

FairWork Engine™

Distribute calls and mileage intelligently so every rep has an achievable schedule.

Adaptive Route Intelligence™

Generate daily routes that consider live travel time, depot or resource locations, and re-optimise instantly when plans change.

LeeWay planning workspace

Field-Proven Routing for Real Operations

  • Fair, Balanced Territories: Keep workloads achievable. LeeWay automatically plans calls across teams so everyone has a realistic, fair day—without endless manual checking.
  • Real-World Route Planning: Every route uses actual drive times and road data across the UK & Ireland. No straight lines, no guesswork—just realistic daily plans that ensure no failed calls.
  • Multi-Day Schedulings: Plan full weeks or campaigns in one go. Reassign, re-optimise, or shuffle calls mid-project without breaking the plan.

Results that speak before you do

Used in retail refits, service rollouts, merchandising campaigns, and installation projects. From five installers to five hundred, LeeWay adapts to your structure, workload, and deadlines.

10-20%

LeeWay’s real-road routing cuts wasted travel, helping reduce fuel costs and fatigue

3 hours/day

Average time saved on scheduling and re-routing versus manual spreadsheets

25% more visits

Balanced routes and realistic drive-times help teams cover more ground without longer days

AI That Speaks Operations

LeeWay’s AI assistant helps planners and managers understand performance instantly. “Where are my longest routes?” “Which rep is overloaded?” “How can I cover Belfast faster?” Simple questions. Clear, actionable answers.

  • Natural-language queries with instant KPI summaries.
  • Opportunity and prospecting insights nearby.
  • AI admin assistant for faster scheduling changes and reassignments.
LeeW-AI guidance

Built for fast paced field teams by design.

Created by people who’ve worked in the field — tested and refined through years of real campaigns, installations, and service projects.

FMCG & Grocery Field Teams
Sales Teams
Utilities & Metering
Retail Merchandising & Compliance
B2B Service & Maintenance

“Install schedules used to change by the hour — LeeWay reduces the admin burden and keeps our field teams productive, even when the brief shifts.”

Operations Director, National FMCG Brand

“Before LeeWay, allocating stores was a jigsaw. Now, I upload the list and it auto-builds fair, efficient routes quickly that actually make sense.”

Business Development Manager, Field Services

Enterprise-grade security, trusted governance

Your data stays safe, in-region, and isolated per client. GDPR-compliant by design. Optional audit trails for enterprise accounts.

  • GDPR aligned

    Data residency options within UK & EU with configurable retention policies.

  • Tenant isolation

    Strict multi-tenant isolation ensures proprietary strategies remain confidential.

  • Compliance reporting

    Automated audit trails with exportable evidence for IT and legal teams.

Frequently asked questions

Can LeeWay handle UK postcodes and Irish Eircodes?

Yes. LeeWay supports both UK postcodes and Irish Eircodes automatically. You can upload a mixed list from Excel, and it will geocode every location using accurate mapping data for Great Britain and Ireland.

Do we need to clean or format our spreadsheets before upload?

No strict formatting required. LeeWay recognises postcode, Eircode, and address columns automatically. Just ensure each row has at least a postcode or Eircode and, if available, a name or ID.

Can we export the results back to Excel or our own system?

Yes. Every plan downloads as an Excel sheet with Territory, Day, Latitude, Longitude and all your original columns intact. You can also connect via API for automated import/export.

Where is data hosted and how is it protected?

All data stays within UK & EU data centres on encrypted infrastructure with tenant isolation, role-based access, audit logging and GDPR compliant retention policies.

Simple pricing for every stage

Choose the runway that suits your team today.

Solo

£59

per month

  • Single user access
  • Unlimited calls
  • Guided templates for coverage & routing
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Small Team

Most popular

£250

per month

  • Multi-user access (up to 5)
  • RouteSense AI™ insights & narratives
  • Admin controls and user settings
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Enterprise

Custom

Talk to us

  • Unlimited users & call data
  • Dedicated success planner & support
  • Private server and cloud
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Let LeeWay plan your next project.

Speak with the team and see how LeeWay can transform your next project — from planning to execution.

Office Hours

Mon–Fri · 08:30–18:00 UK & Ireland